The Analysis on Semantic Meaning of The English Snack Advertisement Slogan

Awalia, Nadia (2021) The Analysis on Semantic Meaning of The English Snack Advertisement Slogan. Diploma thesis, Institut Agama Islam Negeri Madura.

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CERTIFICATION SHEET.pdf
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4. ABSTRACT .docx
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6. Table of content.pdf
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11. BIBLIOGRAPHY.pdf
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DECLARATION OF AUTHORSHIP.pdf
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14. Appendix.pdf
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Abstract

The purpose of this research is to know what is the English snack advertisement slogan, and what kinds of meaning are there in the English snack advertisement slogan. The subject of this research is the English snack advertisement slogan on the websites from PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, dan PT. Kraft. The data is obtained in sentences and advertisements for snack products on the websites. Based on these, the two questions that make up the subject of research in this study are: (1) what is the English snack advertisement slogan like; (2) what kinds of meaning there are in the English snack advertisement slogan. This research is library research. In library research, the researcher takes the data from the websites by documentation because it is library research. The researcher collected several snacks of English advertisement slogans on the websites to know what is the English snack advertisement slogan, and what kinds of meaning there are in the English snack advertisement slogan that related with the title of this research. The result of this research suggests that the kinds of semantic meaning on the English snack advertisement slogan that was on the websites found on PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, and PT. Kraft. There are 6 meaning types that the researcher has found include 15 conceptual meaning because the meaning of the slogan is the real meaning in the real life. Including the Snickers advertising, Tracker, Maltesers, Revels, M&m’s, Pods with Mars, Froot Loops, Honey Loops, Corn Pops, Corn Flakes, Fruity snacks, Crunch, Cookie Crisp, Koko Krunch Maxx, and TUC. Then, 4 connotative meanings because the meaning more than conceptual meaning. Among them Snickers, Twix, Mars, Macaroni and Cheese advertising slogans. 4 affective meanings because the meaning shows the feeling of the speaker, are: Snickers, 3 Musketeers, Revels, and KitKat advertising. 1 social meaning because from the slogan there is a word that has social meaning, that is Mars advertising. 2 collocative meanings because the meaning that contained in the M&m’s, Froot Loops, and Corn Pops advertising slogan contains compound word to be good sentences. 3 thematic meanings in the Snickers, Mars, and Macaroni and Cheese advertising because in the slogan the sentences are written based on grammatical order. This would give us a new vocabulary and increase our knowledge of the use of words. For communities, they can find many ways to use semantic aspects to know the type of meaning in English slogans on the websites. Used based on that context was necessary so that the public could understand the meaning of the slogans and information that the buyer could capture. Tujuan dari penelitian ini adalah untuk mengetahui seperti apa slogan iklan snack berbahasa Inggris dan apa saja jenis-jenis makna yang ada dalam slogan iklan snack berbahasa Inggris tersebut. Subjek penelitian adalah slogan iklan snack berbahasa Inggris di berbagai situs web dari PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, dan PT. Kraft. Data tersebut diperoleh dalam bentuk kalimat dan gambar iklan produk snack di berbagai situs web. Berdasarkan hal tersebut, dua pertanyaan yang menjadi pokok-pokok penelitian dalam penelitian ini, yaitu: (1) seperti apa slogan iklan snack berbahasa Inggris; (2) apa saja jenis-jenis makna yang ada dalam slogan iklan snack berbahasa Inggris. Penelitian ini adalah penelitian pustaka. Dalam penelitian pustaka, peneliti mengambil data dari situs web dengan cara dokumentasi karena penelitian ini adalah penelitian pustaka. Dalam pengambilan data, peneliti mengumpulkan beberapa slogan iklan snack berbahasa inggris di berbagai situs web untuk mengetahui seperti apa slogan iklan snack berbahasa Inggris dan apa saja jenis-jenis makna yang ada dalam slogan iklan snack berbahasa Inggris sesuai dengan judul dari penelitian ini. Hasil penelitian ini menunjukkan bahwa ditemukannya jenis makna semantik pada snak slogan iklan berbahasa inggris yang ada di berbagai situs web pada PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, and PT. Kraft. Terdapat enam jenis makna yang peneliti temukan yaitu terdiri dari 15 makna konseptual karena makna dari slogan tersebut adalah makna yang sebenarnya di kehidupan nyata. Diantaranya slogan iklan Snickers, Tracker, Revels, Maltesers, M&m’s, Pods with Mars, Froot Loops, Honey Loops, Corn Pops, Corn Flakes, Fruity Snacks, Crunch, Cookie Crisp, Koko Krunch Maxx, dan TUC. Serta 4 makna konotatif karena makna tersebut melebihi dari makna konseptualnya. Diantaranya slogan iklan Snickers, Twix, Mars, Macaroni and Cheese. 4 makna afektif karena maknanya menunjukkan perasaan pribadi penutur, diantaranya slogan iklan Snickers, 3 Musketeers, Revels, and KitKat. 1 makna sosial karena makna dari slogan tersebut terdapat kata yang mengandung arti sosial yaitu iklan slogan Mars. 2 makna kolokatif karena makna yang terdapat pada slogan iklan M&m’s, Froot Loops, dan Corn Pops mengandung gabungan kata untuk menjadi kata yang baik. 3 makna tematik yaitu pada slogan iklan Snickers, Mars, dan Macaroni and Cheese karena pada slogan iklan tersebut kalimat yang ditulis menggunakan urutan tata bahasa atau grammar. Melalui tulisan ini, kita akan mendapatkan kosakata baru dan menambah pengetahuan dalam menggunakan kata-kata. Bagi masyarakat, mereka dapat menemukan banyak cara untuk menggunakan aspek semantik untuk mengetahui jenis makna dalam slogan berbahasa Inggris di berbagai situs web. Pemaknaan berdasarkan konteks tersebut penting dilakukan agar masyarakat dapat memahami makna slogan dan informasi yang dapat ditangkap oleh pembeli.

Item Type: Thesis (Diploma)
Subjects: ?? m_005 ??
?? m_051 ??
?? m_072 ??
?? m_170 ??
?? m_196 ??
Divisions: Fakultas Tarbiyah > Tadris Bahasa Inggris
Depositing User: Mrs. Fatimah Aria Utami
Date Deposited: 24 Mar 2021 02:31
Last Modified: 24 Mar 2021 02:31
URI: http://etheses.iainmadura.ac.id/id/eprint/1224

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