The Semiotic Analysis in Marjan Ads Ramadhan 2023 Edition Based on Roland Barthes Perspective

Maulana, Erfan (2023) The Semiotic Analysis in Marjan Ads Ramadhan 2023 Edition Based on Roland Barthes Perspective. Diploma thesis, INSTITUT AGAMA ISLAM NEGERI MADURA.

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Abstract

Keywords: Semiotics, Advertisements “Marjan Ads 2023” Advertising is a way to introduce products or services by utilizing the media so that message can be received by audiences globally and simultaneously. The advertising communication contains information about the product throught the words, pictures, and sounds which is packaged in such a way as to be attractive to encourage audiences to purchase the advertised product. One of the most popular ads is Marjan ads Ramadhan 2023 edition with an amazing advertising concept and moral messages contained in signs such as pictures, words, symbolys in it. These signs can be analyzed by semiotic analysis. Semiotics is a study to examine signs and symbols and how they view the meaning of these signs. This study aims to find out the semiotic type and then analyze and raise the meaning of Denotation and Connotation sign contained in Marjan ads Ramadhan 2023 edition, this ads tells the story about Baruna, the protector of ocean. The researcher used a qualitative approach with content analysis as kind of research. The primary source used is "Marjan ads Ramadhan 2023 edition" to find out the data needed. While the secondary source, that refers to books, journals that deals with semiotic analysis. To collect data, researchers used observation and documentation. Semiotic Roland Barthes type are used to analyze the data. The results of this research shows that Signifier and Signified semiotic type is found and then the meaning Denotation and Connotation sign are listed in several signs such as dragon, trash, fisherman, humans, and Baruna as a protector of the ocean. The moral message conveyed is not to give up easily in facing problem even thought the problem we face are very big but as long as we don’t give up, there will always be a way to get through it, because behind the difficulties there must be ease

Item Type: Thesis (Diploma)
Subjects: L Education > L Education (General)
P Language and Literature > PE English
Divisions: Fakultas Tarbiyah > Tadris Bahasa Inggris
Depositing User: Mr Imam Ghozali
Date Deposited: 16 Oct 2024 03:32
Last Modified: 16 Oct 2024 03:32
URI: http://etheses.iainmadura.ac.id/id/eprint/7191

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